Sogrape launches Mateus Expressions

13 March, 2014

Sogrape has released a new Mateus Expressions range that combines indigenous Portuguese grapes with well-known international varieties.

It consists of four wines: three rosés – Baga & Shiraz, Baga & Muscat and Aragonez & Zinfandel – and one white wine, a Maria Gomes & Chardonnay blend.

They retail at £7.99 and are presented in clear, Bordeaux-style bottles with contemportary labels.

Matt Douglas, managing director at Sogrape’s UK agency Stevens Garnier, said: “Our research shows that Mateus has exceptionally strong brand recognition in the UK [Kantar said 1.4 million consumers expect it to deliver quality and value] and we feel that, as one of the leading wine brands in this market, we have an opportunity to present some of the most interesting Portuguese wine varietals in a contemporary and relevant way through our new range, Mateus Expressions.”

Sogrape is investing £2 million in building up the Mateus in the UK this year.





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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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