Conviviality said most franchisees had hit targets and would be entitled to cash under the scheme’s first series of payments, which will be made this month.
They receive a bonus on a quarterly basis and payments are graduated so that the more stores a Franchisee has the higher the percentage paid out.
Chief executive Diana Hunter said: “Building strong relationships with our Franchisees is the key to our success, and launching our reward scheme is part of our commitment to them.
“We aim to offer a range of market-leading incentives to our Franchisees to help them deliver business growth and boost their profitability, alongside the great deals we supply every week.”
Conviviality runs Britain’s largest off-licence empire and also trades under the Wine Rack and Select fascias.