Ehrmann's predicts star turns

06 March, 2014

Chile, South Africa, New Zealand and France will be the star performers in the wine world this year, according to Ehrmann’s.

The supplier held its second annual portfolio tasting in London and showed off a range of wines from across the world.

Marketing manager Felicity Billington told OLN her predictions for the year ahead.

“Prosecco won’t go away and we are pretty well-placed to take advantage of that growth,” she said.

“I think we will see growth in Chile and South Africa. Exchange rates are in our favour. We could see price go down in New Zealand wine and see some growth there.

“Sauvignon Blanc hasn’t been exhausted yet. It’s the number one varietal in the UK, but there is more room for more Sauvignon. New Zealand, Chile and to a lesser extent South Africa will benefit from that.”

She added: “We don’t operate in France but France has reacted to other countries taking market share and we are starting to see them fight back, so that will pose challenges for other producing countries. “

Billington also said growth will come from the e-commerce sector as retailers become more tech-savvy.




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