French Wines with Style ramps up digital focus

13 February, 2014

The French Wines with Style campaign has put digital marketing at the heart of its 2014 campaign in a bid to show off the best Gallic wines to increasingly web-savvy consumers.

The campaign, backed by France Agri Mer, has launched a website and created a Facebook page to champion French wine and lifestyle.

Fans can enjoy a series of stylish videos featuring the campaign’s ambassador, Gerard Basset MW.

The Facebook the page will fuse wine style with lifestyle and keep fans updated with top tips, news, recommendations, food, culture and fashion.

The campaign will also include a series of competitions offering consumers the chance to win a host of prizes, including a trip to France – all available exclusively to fans of the page, www.facebook.com/Wineswithstyle




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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