Broadleaf wines launched into off-trade

12 February, 2014

International Brands has launched a new range of nine varietal wines under the Broadleaf banner.

The range launches with wines from Australia, Chile and California and includes signature grape varieties from each region.  

Retail sales director Paul Hinks said: “For consumers choosing the right wine can feel challenging when it should be an adventure. We know that grape variety and region of origin are increasingly important buying cues for consumers. 

“The Broadleaf range is about delivering quality wines in each instance, wrapped in standout, contemporary packaging, at an accessible, attractive price relative to market leading brands.  

“We want to enable consumers to explore and discover grapes and regions with confidence.”

The Broadleaf range launches with listings already agreed with Palmer & Harvey and Spar and has an rrp of £6.49

The California range includes White Zinfandel, Merlot, Chardonnay, Chile includes Cabernet Sauvignon, Merlot and Sauvignon Blanc, and the Australian range includes Shiraz, Semillon Chardonnay and Chardonnay. The abv ranges between 11% and 13.5%.

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