WKD to ramp up price-marking

11 February, 2014

WKD is making price-marked 70cl bottles of Blue, Iron Brew and Green available in cash and carries from the end of February.

Initial six-bottle cases of the £2.99 packs will include a POS pack for the brand’s new WKD Brazilian limited edition, including a voucher for £1 off a case of the product.

Marketing director Debs Carter said the earlier introduction of price-marked four-packs had seen sales increase by 23% over the standard format.

“There is strong evidence that price-marked packs drive impulse purchase,” she said. “Seven out of 10 shoppers say they are more likely to buy a product on impulse if it is price-marked.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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