Gordon's launches elderflower gin

10 February, 2014

Diageo is introducing an elderflower version of its Gordonís gin. The launch follows that of Gordonís Crisp Cucumber a year ago.

There is also a premix can version co-branded with Schweppes tonic.

The launch of Gordonís Elderflower (rrp £16.11 for a 70cl bottle) is being backed by TV advertising from late March or early April.

Gordonís marketing manager Katerina Podtserkovskaya said: ďWith gin in strong growth, now is the perfect time to push the category forward even further with this new flavour launch.Ē




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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