Gordon's launches elderflower gin

10 February, 2014

Diageo is introducing an elderflower version of its Gordonís gin. The launch follows that of Gordonís Crisp Cucumber a year ago.

There is also a premix can version co-branded with Schweppes tonic.

The launch of Gordonís Elderflower (rrp £16.11 for a 70cl bottle) is being backed by TV advertising from late March or early April.

Gordonís marketing manager Katerina Podtserkovskaya said: ďWith gin in strong growth, now is the perfect time to push the category forward even further with this new flavour launch.Ē

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