Hooch given the Bo Selecta treatment

04 February, 2014

Global Brands has hired comedian Keith Lemon to front an ad campaign for lemon-flavoured RTD Hooch.

Lemon – real name Leigh Francis – is famed for hosting panel show Celebrity Juice and hit the big screen last year in Keith Lemon: The Film.

He will front a campaign including TV slots, outdoor advertising, social media initiatives, on-pack promotions, on-trade activity and celebrity appearances.

Global Brands’ marketing director Simon Green said: “Known as the drink that defined the 19900s, Hooch was re-launched in 2012 to great acclaim.

“Renowned as the Brit Pop beverage, Hooch now appeals to a new generation with a distinctive zesty taste. With such a reputation to withhold, we needed someone to take Hooch to the next level.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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