Valentine's limited-edition for Lambrini

03 February, 2014

Halewood has launched a limited-edition Valentine's bottle of Lambrini Original that will sell in Tesco and Morrisons this month.

The heart-shaped design on the 75cl bottles is designed to provide on-shelf standout.

Brand manager Lorna Tweed said: “Our previous limited edition bottles, including last year’s floral, summer design, have generated a rate-of-sale increase of up to 78% in participating stores. 

“This announcement will help to strengthen Lambrini’s ties with one of the brand’s key retailers and the design will appeal to Lambrini drinkers’ romanticism ahead of Valentines Day.

“Both Tesco and Morrisons will be promoting a range of Valentines products in-store, and the limited edition bottle will provide additional incentive to purchase for the consumer.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter