Mateus quits flask shape for new blends

31 January, 2014

Mateus is moving away from its distinctive flask-shaped bottle with the launch of a new dual varietal wine range.

Portugalís biggest brand is set to launch four wines in the Mateus Expressions range: white Maria Gomes/Chardonnay and three rosť blends Ė Baga/Shiraz, Baga/Muscat and Aragonez/Zinfandel.

The wines are to retail for £7.99 and will be launched in the UK before rolling out around the world.

Anthony Habert, marketing manager at distributor Stevens Garnier, said: ďMateus is proud to be launching this year a range of four different bi-varietal white and rosť wines, which combine indigenous and international varieties, with the aim of providing consumers with the reassurance of a household brand name and the familiarity of international varietals in order to present wines from Portugal in a contemporary and relevant way.Ē

The wines are to be released at the Wines of Portugal annual tasting on March 5 at Londonís Royal Horticultural Halls.




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