Mateus quits flask shape for new blends

31 January, 2014

Mateus is moving away from its distinctive flask-shaped bottle with the launch of a new dual varietal wine range.

Portugal’s biggest brand is set to launch four wines in the Mateus Expressions range: white Maria Gomes/Chardonnay and three rosé blends – Baga/Shiraz, Baga/Muscat and Aragonez/Zinfandel.

The wines are to retail for £7.99 and will be launched in the UK before rolling out around the world.

Anthony Habert, marketing manager at distributor Stevens Garnier, said: “Mateus is proud to be launching this year a range of four different bi-varietal white and rosé wines, which combine indigenous and international varieties, with the aim of providing consumers with the reassurance of a household brand name and the familiarity of international varietals in order to present wines from Portugal in a contemporary and relevant way.”

The wines are to be released at the Wines of Portugal annual tasting on March 5 at London’s Royal Horticultural Halls.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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