Trinchero sets up UK distribution business

23 January, 2014

California’s fourth-largest winery has ended a decade-long supply deal with PLB to set up its own UK distribution business.

Trinchero Family Estates, whose brands includ Sutter Home, Menage a Trois and Fre, will service the wholesale channel directly out of London City Bond.

Andrew Chapman, who will manage the business, said: “ In order to address the challenging environment of the UK market it is important for us to work directly with our customers.

“We thank our distributors for having maintained their loyalty to our brands and particularly Sutter Home during its 20-plus year history in the UK and we look forward to reinforcing our commitment to them as we work more closely with them in this exciting new phase of our development and hope to provide a much wider offering from our extensive portfolio.”
He added: “We thank PLB, and particularly the Fredericks family, for their contribution towards the presence of our brands in the UK.”

Trinchero will be at Prowein Stand E10 in Hall 1. 




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter