Porter is to start the trek at Norwich City Football Club on May 12 and finish at Crystal Palace on May 25.
The challenge also aims to raise awareness of the importance of logistics, environmental sustainability and corporate social responsibility in the UK drinks industry.
Porter said: “JF Hillebrand UK and Porter & Laker are market leaders in providing logistical support to the drinks industry and an increasingly significant aspect of our work revolves around environmental sustainability.
“It therefore seemed logical that my chairman’s challenge reflect the strengths of my company, as well as my love for football. I am excited that this challenge brings together my professional commitment and personal passion in aid of a great cause, our trade charity the Benevolent. Your support will keep me going over the course of the challenge so please donate what you can to help our vulnerable colleagues in need.”
Benevolent chief executive David Cox said: “Our charity is truly lucky to have such a wonderfully committed chairman in Chris Porter and this innovative fundraising initiative is going to be terrifically valuable for us and will allow the charity to augment significantly the support we provide to those who need help.”
All funds raised go to members of the trade facing serious medical or financial hardship.
To find out more and donate, visit aroundthegrounds2014.com.