Additional advertising will feature in match programmes, in the club’s monthly magazine Inside United, on MUTV and on the club’s website.
The aim is to promote a signature serve called Aperol Spritz, which mixes the pink liqueur with Prosecco and soda water, and the Manchester United tie-up will become the focus of its below-the-line marketing.
Bob Kunze-Concewitz, chief executive at brand owner Gruppo Campari, said: “With the club widely recognised as the most supported in the world, this is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets.
“Manchester United is the most successful club in England and one of the most successful in the world, winning with style and panache, bringing millions of fans together in celebration. Similarly, Aperol is a brand that also embodies success, celebration and sociability. The natural fit between the two brands makes the partnership one that will bring continued success to both parties.”