Basset, the campaign’s UK ambassador, is also a Master Sommelier, has been awarded the OBE by the Queen and is one of the world’s foremost wine experts.
He has already fronted videos around the Cannes Film Festival, the Tour de France and Paris Fashion Week this year, taking viewers on a wine-oriented journey across his homeland.
They have appeared on websites Yahoo, the Huffington Post and the Guardian, reaching millions of consumers.
His latest video is designed to “a range of wine styles to different winter and festive moments, showcasing the variety of French wines in an innovative and occasion orientated way”.
He said: “It’s always enjoyable and quite fulfilling to make the videos as the content is really aimed at consumers who sometimes might have difficulty understanding French wines.
“It’s about having some fun, being creative and getting French wines out to a wider audience.”
Watch the video here: