Matching French wine with Christmas dinner

17 December, 2013

Gerard Basset MW has released a video to help consumers and the trade match wines with festive meals as part of the French Wines with Style campaign.

Basset, the campaign’s UK ambassador, is also a Master Sommelier, has been awarded the OBE by the Queen and is one of the world’s foremost wine experts.

He has already fronted videos around the Cannes Film Festival, the Tour de France and Paris Fashion Week this year, taking viewers on a wine-oriented journey across his homeland.

They have appeared on websites Yahoo, the Huffington Post and the Guardian, reaching millions of consumers.

His latest video is designed to “a range of wine styles to different winter and festive moments, showcasing the variety of French wines in an innovative and occasion orientated way”.

He said: “It’s always enjoyable and quite fulfilling to make the videos as the content is really aimed at consumers who sometimes might have difficulty understanding French wines.  

“It’s about having some fun, being creative and getting French wines out to a wider audience.”

Watch the video here: 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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