Tesco launches online wine tasting

11 December, 2013

Laura Jewell MW will host a live online Christmas tasting for members of Tesco Wine Community on December 12.

Tesco’s category product development manager for wine hosted the inaugural event last December and it was hailed a great success.

This time around she will talk shoppers through a selection of six Finest wines and answer questions on the best drinks for the festive season.

Jewell said: “Buying wine can be an intimidating part of the festive preparations, and by offering people a chance for an open and honest discussion about wine, Tesco hopes that no one will be disappointed with the bottles they open this Christmas.”

Over the past six months Tesco product development managers Lucy Clements and James Griswood have both participated in live two-hour Q&A’s with consumers on Tesco’s Facebook page and fielded hundreds of questions.

Tesco said the enthusiasm from customers shows the demand for these open discussions about wine, and Jewell added: “The Tesco wine team are keen to ensure consumers are provided with as many opportunities as possible to ask the questions they have about wine.  For customers who are not able to join us at the annual Tesco Wine Fairs, or for people with specific questions about what to drink this Christmas, the live tasting is a perfect opportunity. “

The event starts at 7pm.

Wines to be tasted:

Pignoletto NV

Sauvignon Blanc Furmint 2012

Chilean Merlot Rosé 2013

Bolgheri 2010

Stellenbosch Red 2010

Dessert Semillon 2008

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