Bargain Booze launches TV ad

10 December, 2013

Bargain Booze has made Scotch eggs the focus of its Christmas TV ad campaign.

The UK’s largest off-licence chain has pledged to give thousands of the savoury snacks away to customers on Christmas Eve.

The ads, which begin today on ITV and run until December 24, feature a man called Carlos Lopez, a Columbians

 living in Watford who was scouted and cast at his local job centre.

His character goes to an event that parodies an ambassador’s reception, where Scotch eggs are hand delivered on a silver platter to party guests and everyone remarks on how wonderful they are.

Adam Burnett, Bargain Booze marketing director, said: “With its stripped-back style of humour and clear message of great booze and great bargains, this new campaign supports our proposition of simplicity and straightforward value. We expect it to deliver strong footfall for our franchisees this Christmas.”

The ad was created by Bargain Booze’s new advertising agency More.

Watch the video here:




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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