Bargain Booze launches TV ad

10 December, 2013

Bargain Booze has made Scotch eggs the focus of its Christmas TV ad campaign.

The UK’s largest off-licence chain has pledged to give thousands of the savoury snacks away to customers on Christmas Eve.

The ads, which begin today on ITV and run until December 24, feature a man called Carlos Lopez, a Columbians

 living in Watford who was scouted and cast at his local job centre.

His character goes to an event that parodies an ambassador’s reception, where Scotch eggs are hand delivered on a silver platter to party guests and everyone remarks on how wonderful they are.

Adam Burnett, Bargain Booze marketing director, said: “With its stripped-back style of humour and clear message of great booze and great bargains, this new campaign supports our proposition of simplicity and straightforward value. We expect it to deliver strong footfall for our franchisees this Christmas.”

The ad was created by Bargain Booze’s new advertising agency More.

Watch the video here:




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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