Thatchers back on TV screens

04 December, 2013

Thatchers is launching an ad campaign in the West Country in a bid to boost sales in the build-up to Christmas.

The cider supplier’s Pure Gold from Somerset campaign will appear on ITV during primetime programmes such as The Jonathan Ross Show, Champions League football matches and the news.

The campaign runs from December 5-22.

Managing director Martin Thatcher said: “Thatchers Gold is the number one cider in the south west, so it seems appropriate to keep the brand top of mind in the run up to Christmas in our heartland, when pubs and bars will be busy, and Christmas food and drink shopping will peak.”

Thatchers said it has grown 97% in volume in the past three years. 

Watch the ad here:

 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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