Greene King launches off-trade competition

03 December, 2013

Greene King is offering shoppers the chance to win a day of indulgence worth £5,000 with an on-pack promotion on Abbot Ale.

Consumers are invited to submit their details on a dedicated web page and explain how they would spend the money to make their Sunday perfect.

Marketing director Dom South said: “Sunday should be the perfect day for rest, relaxation and taking time out to enjoy a great quality beer, but we all know that life sometimes gets in the way.  So when you sit down to enjoy a pint this weekend, make sure it’s Abbot Ale and be in with a chance of winning your perfect Sunday.”

As well as the main prize, a year’s supply of the 5% abv Abbot Ale will be up for grabs each week in this off-trade exclusive competition.

Weekly prizes will be drawn every Sunday from 24 November until the beginning of March. 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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