New large format for Estrella Damm

28 November, 2013

A new 66cl bottle for Catalan lager Estrella Damm is hitting shelves this month as distributor Wells & Young’s seeks to capitalise on the growth in larger formats.

The 66cl bottle is the fastest growing format in the world beer category (CGA, October 2013) and Wells & Young’s is billing it as a “sharing bottle”.

Brand manager Genna Burchell said: “As the Beer of Barcelona, Estrella Damm brings a taste of the Mediterranean – which is all about sharing good food and good experiences with friends – to the UK.

“Estrella Damm is now becoming widely recognised as a fantastic accompaniment to food and we have launched the 66cl bottle to help people experience this at home.  As well as providing a great sharing option, the sleek, premium design looks as well placed on the table as a bottle of wine.” 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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