Bombardier sponsors Talk Sport's Ashes coverage

26 November, 2013

Bombardier is sponsoring Talk Sport’s coverage of the England cricket team’s Ashes campaign in Australia.

Further TV ads and POS featuring Rik Mayall’s character William Charles Bedford will build on Bombardier’s links to the cricket team.

Marketing manager Emily Hudson said: “There’s a real affinity between Bombardier and cricket, as they’re both very English and reliable with just a touch of eccentricity.”

Bombardier also sponsors England supporters group, The Barmy Army and charity celebrity fundraisers The Bunbury’s.

Wells and Young’s said these sponsorships have driven a 90% rise in awareness of the brand, according to data firm Cardinal HPI. 




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter