Tia Maria teams up with Funkin in on-pack promotion

25 November, 2013

Tia Maria has teamed up with Funkin to give consumers an easy way to make its signature Tia Maria Espresso Martini serve.

Some 90,000 70cl and 1-litre bottles of Tia Maria will carry Funkin mixer pouches in supermarkets including Tesco, Asda and Morrisons.

The First Drinks-owned brand has been promoting the serve at consumer sampling events around the country this year, in a bid to raise brand awareness and draw new consumers to the category.

Customers can also buy Espresso Martini mixer pouch from Funkin’s website.

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