The creative – called Best Job Ever – shows a character called “Nick”, and what he does on the 364 days a year he isn’t working.
It is to run for four weeks and will also appear on washroom ad panels in pubs and clubs.
There will be a prize draw to win WKD multipacks for people who like the brand’s posts on Facebook or retweet them on Twitter.
Marketing director Debs Carter said: “Facebook and Twitter are at the epicentre of WKD consumers’ lives and this highly innovative festive campaign will enable people to take a tongue-in-cheek look at the ultimate work-life balance scenario. Our man Nick has the most enviable of lifestyles imaginable and, as you’d expect from WKD, we’ll be offering plenty of opportunities for consumers to interact with him.
“The Best Job Ever activity will perfectly complement the witty WKD Christ-moose in-outlet support campaign for take-home and on-trade stockists.”