Northern ad campaign for John Smith's

21 November, 2013

Heineken has launched a new racing-themed ad campaign for John Smith’s Extra Smooth.

The campaign will run for a year from this month in northern regional press and radio stations, and will include brand ads and racing advertorials.

Beer brand director Gayle Harrison said: “The new campaign will bring fresh impetus and grow brand saliency for John Smith’s, reaching more than 2 million of the brand’s primary target consumers across the north of England over the next year. 

“Creative executions will be inspired during that time by the three credentials that underpin John Smith’s Extra Smooth: the brand’s superb smoothness and product quality, its no-nonsense attitude and its long-term association with top racing.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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