Northern ad campaign for John Smith's

21 November, 2013

Heineken has launched a new racing-themed ad campaign for John Smith’s Extra Smooth.

The campaign will run for a year from this month in northern regional press and radio stations, and will include brand ads and racing advertorials.

Beer brand director Gayle Harrison said: “The new campaign will bring fresh impetus and grow brand saliency for John Smith’s, reaching more than 2 million of the brand’s primary target consumers across the north of England over the next year. 

“Creative executions will be inspired during that time by the three credentials that underpin John Smith’s Extra Smooth: the brand’s superb smoothness and product quality, its no-nonsense attitude and its long-term association with top racing.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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