Icehotel prize in Warninks on-pack promotion

05 November, 2013

Warninks advocaat is running an on-pack promotion with a competition prize of a holiday for two at Sweden’s Icehotel

The promotion is designed to boost sales in the pre-Christmas sales for a brand which already has 63% of its volumes during December.

A promotional neck-collar will feature details on how to enter the competition and the recipe for the Snowball cocktail.

Brand manager Paul Curry said: “Warninks is synonymous with the festive season and witnessed record sales last Christmas. 

“As a way of retaining our loyal customers and attracting new drinkers to the category, we have launched a promotion to reward the consumer and create added value for the retailer. 

“The recent movement into retro-cool products and styles has benefited the brand and we expect to see this trend continue.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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