Icehotel prize in Warninks on-pack promotion

05 November, 2013

Warninks advocaat is running an on-pack promotion with a competition prize of a holiday for two at Sweden’s Icehotel

The promotion is designed to boost sales in the pre-Christmas sales for a brand which already has 63% of its volumes during December.

A promotional neck-collar will feature details on how to enter the competition and the recipe for the Snowball cocktail.

Brand manager Paul Curry said: “Warninks is synonymous with the festive season and witnessed record sales last Christmas. 

“As a way of retaining our loyal customers and attracting new drinkers to the category, we have launched a promotion to reward the consumer and create added value for the retailer. 

“The recent movement into retro-cool products and styles has benefited the brand and we expect to see this trend continue.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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