Ginger Grouse in marketing push at rugby matches

01 November, 2013

Maxxium UK is planning a heavy marketing presence for its Ginger Grouse alcoholic ginger beer at the Murrayfield stadium in Edinburgh around this autumn’s Scotland rugby union internationals.

The activity will include bars, ads on the big screens, branding throughout the venue and handing out free branded beanie hats to spectators.

Fans will be able to take part in a “photography experience” in the main Ginger Grouse bar which will present them with a souvenir picture of themselves super-imposed on to the Murrayfield pitch.

The activity is part of a six-figure, three-sponsorship of Scottish rugby union by parent brand Famous Grouse whisky.

Ginger Grouse launched nationally in April and has listings in Asda, Morrisons, Sainsbury and Tesco.

Scotland play Japan on November 8, South Africa on November 17 and Australia on November 23.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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