Off-trade beer sales up 12.5%

01 November, 2013

UK off-trade beer sales rose 12.5% in the third quarter of 2013, driving the largest quarter-on-quarter growth the overall beer category has seen this century.

In the on-trade sales were down 1.2%, but the strong performance of the off-trade meant overall beer sales grew 5.2% – the best sales growth in the 21st century.

The figures were released the British Beer & Pub Association, which runs a quarterly Beer Barometer tracking sales, and chief executive Brigid Simmons said: “After many years of disappointing figures it’s great to see a great British product reporting such a strong third quarter performance.

“There is a still a way to go, but with increased investment and a fairer tax regime, we can build for future success.

“With the beer duty escalator cancelled by George Osborne, and tax revenues up, there is a real opportunity, if we have another freeze next year.”

Despite a 2% cut in beer duty, Osborne’s Treasury still collected an extra £16 million this quarter due to the strong sales figures. 




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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