Third National Wine Week to run in December

31 October, 2013

The UK’s third National Wine Week is to run in the lead-up to Christmas.

The consumer campaign will run from December 2-8 in national, regional and online media, backed by brands, retailers and the on-trade. 

It aims to educate consumers and encourage them to be more knowledgeable about wine so they can make informed, rather than deal-driven, choices about their wine buying and drinking.

National Wine Week is run by wine promotions company Brand Belief, which created the Get Wine Wise promotion.

It expects to reach 2 million ABC1 consumers and engage with half a million via social media and its consumer website, nationalwineweek.co.uk.

There will be wine tastings at mainline rail terminals and consumers will be encouraged to take WSET courses to boost their wine knowledge.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter