Corky's uses glitter to add sparkle

28 October, 2013

Corky’s is the latest spirits brand to use glitter to add a little sparkle to its liqueur sales.

Corky’s Glitter Mix is a mango flavour liqueur with edible glitter.

Global Brands marketing director Simon Green said: “Liqueurs are a huge category. To further accelerate the current growth, new steps of innovation need to be taken. 

“After a year of research and development, Corky’s Mango Glitter Mix blends together mango, one of  the fastest-growing flavours in the liqueur and soft drink categories, with a unique edible glitter ingredient, suspending sparkle within the liquid. 

“Corky’s is a true game changer in the speciality liqueurs category, creating never-before-seen theatre of serve, boosting interest and excitement into the liqueur category.”

Corky’s Glitter Mix is launching in the on-trade in November and will be released to the off-trade next year. 

It is the latest in a spate of launches of herbal liqueurs and vodkas with gold flakes or edible glitter suspended in the liquid, including Jungfrau, Goldschläger, Bols and Smirnoff Gold.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter