Corky's uses glitter to add sparkle

28 October, 2013

Corky’s is the latest spirits brand to use glitter to add a little sparkle to its liqueur sales.

Corky’s Glitter Mix is a mango flavour liqueur with edible glitter.

Global Brands marketing director Simon Green said: “Liqueurs are a huge category. To further accelerate the current growth, new steps of innovation need to be taken. 

“After a year of research and development, Corky’s Mango Glitter Mix blends together mango, one of  the fastest-growing flavours in the liqueur and soft drink categories, with a unique edible glitter ingredient, suspending sparkle within the liquid. 

“Corky’s is a true game changer in the speciality liqueurs category, creating never-before-seen theatre of serve, boosting interest and excitement into the liqueur category.”

Corky’s Glitter Mix is launching in the on-trade in November and will be released to the off-trade next year. 

It is the latest in a spate of launches of herbal liqueurs and vodkas with gold flakes or edible glitter suspended in the liquid, including Jungfrau, Goldschläger, Bols and Smirnoff Gold.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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