Corky's uses glitter to add sparkle

28 October, 2013

Corky’s is the latest spirits brand to use glitter to add a little sparkle to its liqueur sales.

Corky’s Glitter Mix is a mango flavour liqueur with edible glitter.

Global Brands marketing director Simon Green said: “Liqueurs are a huge category. To further accelerate the current growth, new steps of innovation need to be taken. 

“After a year of research and development, Corky’s Mango Glitter Mix blends together mango, one of  the fastest-growing flavours in the liqueur and soft drink categories, with a unique edible glitter ingredient, suspending sparkle within the liquid. 

“Corky’s is a true game changer in the speciality liqueurs category, creating never-before-seen theatre of serve, boosting interest and excitement into the liqueur category.”

Corky’s Glitter Mix is launching in the on-trade in November and will be released to the off-trade next year. 

It is the latest in a spate of launches of herbal liqueurs and vodkas with gold flakes or edible glitter suspended in the liquid, including Jungfrau, Goldschläger, Bols and Smirnoff Gold.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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