Jungfrau goes for gold

21 October, 2013

Global Brands has become the latest spirits company to launch a liqueur laced with gold.

Jungfrau Gold Edition is a cinnamon variant of the herb liqueur with 23-carat gold flakes.

It comes in a clear glass bottle backed by glittering mountains.

Marketing director Simon Green said: “Cinnamon and gold-flaked liqueurs are growing at 17% (CGA), one of the biggest growths in the liqueur category. Consumers are willing to pay a premium for new and innovative brands, spending 4.2% more when they go out, according to the Zolfo Cooper Leisure Report, and the finest liqueurs give a perfect base for innovation. 

“This increased spend has encouraged a surge in the ‘weekend millionaire’ trend, and nothing says lavish lifestyle more than drinking a gold-infused liqueur.”

Global Brands recommends Jungfrau Gold Edition wth Kahlua and Espresso, topped with a dusting of cinnamon, to make an Espresso Martini Gold. 

It will be available from November.

The launch is the latest in a series of cinnamon-and-gold liqueurs, including Goldschläger, Bols and Smirnoff Gold.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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