Tequila cider is 'crazy apple'

21 October, 2013

Hi-Spirits has launched a cider with tequila and lime flavour called Manzana Loca – or “crazy apple” in Spanish.

The 5.5% abv drink is recommended served chilled from the fridge with a wedge of lime in the neck of the 33cl bottle.

Managing director Dan Bolton said: “All our proven experience in developing innovative drinks brands has gone into creating an RTD that offers a genuine point of difference.  

“The combination of medium-sweet cider with the sharp zest of tequila flavour and natural lime delivers a drink that is less sweet than most flavoured ciders, and more refreshing than spirit beers. Overall, the unique flavour and proposition of Manzana Loca will expand RTD sales by appealing to a different consumer profile to existing brands.”

Manzana Loca has an rrp of £5 for a 3x330cl pack.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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