Bourbon struggles to meet demand

11 October, 2013

The company behind Buffalo Trace bourbon is struggling to keep up with demand as interest in the Kentucky spirit grows in the US and around the world.

“We are very excited about what is going on with bourbon, not only in the US but in other parts of the world, not least the UK,” Mark Brown, president and chief executive of brand owner Sazerac, told OLN.

Brown was in the UK to back the whiskey, which is distributed by Hi Spirits and has just won a listing in Tesco.

“All our distilleries are working flat out right now,” he said. “As of this morning we owned about 1 million plus barrels, but we are probably five to 10% short of the number of barrels we need. Buffalo Trace is aged for eight years so one is never quite sure of ever catching up,” he said.

Brown said he was “cheerleading” the growing trend towards drinking bourbon, either neat, over ice, as part of a Manhattan or Old-Fashioned cocktail or with a mixer such as ginger ale or cola, both here and in the US.

He added that there has been an increase in tourism at the distillery, which has been operating on the same site since 1773 and was recently designated a National Historic Landmark – one of only about 2,500 in the US.

Brown said: “Visitors from the UK are making the pilgrimage as part of a visit to the US. Scotland has done very well with distillery tourism and I am extremely pleased with the way that is developing.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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