Cockburn's given £1.5 million ad boost

08 October, 2013

One of the ads

Cockburnís has launched a £1.5 million ad campaign designed to boost growth in the burgeoning port category.

Nielsen figures show port is up 4% in value (year to August 18) and Cockburnís Special Reserve is among the best-performing brands Ė up 24%.

The new ad features the team that makes Cockburnís in Porto and shows them enjoying bottles of port.

Paul Symington, joint managing director of brand owner Symington Family Estates, said: ďThis is the next step in our planned recovery of this great name. There are few companies left who continue to invest in Port, but my family and I are absolutely convinced that there is a great future for this, the greatest of all fortified wines.Ē




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

Itís all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite.†

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter