Cockburn's given £1.5 million ad boost

08 October, 2013

One of the ads

Cockburnís has launched a £1.5 million ad campaign designed to boost growth in the burgeoning port category.

Nielsen figures show port is up 4% in value (year to August 18) and Cockburnís Special Reserve is among the best-performing brands Ė up 24%.

The new ad features the team that makes Cockburnís in Porto and shows them enjoying bottles of port.

Paul Symington, joint managing director of brand owner Symington Family Estates, said: ďThis is the next step in our planned recovery of this great name. There are few companies left who continue to invest in Port, but my family and I are absolutely convinced that there is a great future for this, the greatest of all fortified wines.Ē




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Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

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