Babycham turns 60

08 October, 2013

Babycham is celebrating its 60th anniversary with an on-pack promotion, limited edition packaging, a new website and a Facebook campaign.

Consumers buying 4x20cl packs can enter a free prize draw to win one of 1,500 pairs of limited edition Babycham 60th anniversary glasses.

Popping cork 75cl bottles will have special 60th anniversary packaging and a limited run of gift packs with a 20cl bottle of Babycham, a glass and a coaster will be in Sainsbury’s, Tesco and Asda.

The 5.5% abv perry was the first alcoholic drink to air on national television in 1957, with the well-known strapline: “Hey, I’d love a Babycham.”

Marketing controller Amy White, at brand owner Accolade Wines, said: “Babycham has few rivals in the UK public’s recall of iconic drinks advertising and still holds a strong position as a refreshing and lively drink, that continues to appeal to today’s woman, including those who enjoyed it the first time round.

“We are confident that supporting Babycham with a new promotional campaign will widen its appeal to a new audience, who can enjoy Babycham as a low-alcohol dirnk throughout the year, and ensure Babycham continues to sparkle.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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