Little public appetite for minimum unit pricing

08 October, 2013

A research firm has suggested minimum unit pricing on alcohol would be unpopular and ineffective after its survey revealed the public would prefer cigarettes and fatty food to be targeted by the NHS.

Mruk Research polled 1,508 adults on what the Government should do to improve public health and minimum unit pricing finished last with just 6% of the votes.

Thirty-seven per cent instead wanted to see tax raised on cigarettes and 14% said they would prefer a tax on junk food.

Head researcher Rachel Cope said: “While almost everyone recognises the impact of smoking on health, that’s not the case with moderate alcohol consumption. If there’s no perceived impact on health then people see minimum pricing as just another tax.”

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