The ads will play on websites including YouTube, BBC iPlayer, ITV.com and 4OD for 17 weeks and are designed to reach more than a million viewers.
The campaign features the tagline “It’s the sunshine that makes It” and aims to present Lindeman’s as “a perfect match for great moments with friends and family”.
The campaign will run in two bursts: the first from now through to the end of October and a second run in the spring.
Brand business director Tim Barkey said: “We have identified an opportunity to target consumers from key demographic selected households between 7pm and 10pm.
"This allows us to cement the brand with that evening moment and use desktop, tablet and mobile pre-roll platforms to ensure that the first three ads that the consumers see in that time period are from Lindeman's.”