Lindeman's in £1 million ad campaign

07 October, 2013

Treasury is investing in a multimillion pound ad campaign for Australian wine brand Lindemanís.

The ads will play on websites including YouTube, BBC iPlayer, ITV.com and 4OD for 17 weeks and are designed to reach more than a million viewers.

The campaign features the tagline ďItís the sunshine that makes ItĒ and aims to present Lindemanís as ďa perfect match for great moments with friends and familyĒ.

The campaign will run in two bursts: the first from now through to the end of October and a second run in the spring.

Brand business director Tim Barkey said: ďWe have identified an opportunity to target consumers from key demographic selected households between 7pm and 10pm.†

"This allows us to cement the brand with that evening moment and use desktop, tablet and mobile pre-roll platforms to ensure that the first three ads that the consumers see in that time period are from Lindeman's.Ē




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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