Halewood launches lower-abv herb schnapps

30 September, 2013

Halewood International has launched Stukaberg, a 22% herbal schnapps created by Cubic Brands.

The brand aims to be a lower-abv alternative to herbal liqueurs and will sit alongside the Josef Meiers range, but is targeted at 22 to 35-year-olds, a slightly younger audience than Josef Meiers.

Stukaberg has already secured listings with Bargain Booze, Booker, Makro and Parfetts for its 70cl bottles.

International sales & marketing controller James Wright said: “Halewood International acquired the Josef Meiers range in 2012 and has since secured significant distribution for the brand among our wide customer base.

“The development of Stukaberg was built on consumer demand among a younger audience for a product which can be enjoyed in a variety of occasions, including at home with friends or during nights out.”

Cubic Brands owner Rob Preston said: “I am delighted to continue working with Halewood International on the distribution of Stukaberg. Our partnership over the past year has enabled a greater distribution of the Josef Meiers range across the UK and we’re expecting Stukaberg to resonate strongly with new and existing consumers.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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