Chief executive Miles Beale told the WSTA conference he was surprised when Chancellor George Osborne scrapped the duty escalator on beer but not on wine and spirits in the Budget earlier this year.†
But he said the escalator has been damaged by this because it has highlighted how unfair it is on businesses, and he hopes to see it axed altogether by next year's Budget.
He called the aim "ambitious but possible".
"I hope the Chancellor hears us," said Beale. "We contribute £16 billion a year in taxes to the economy and penalising our success so disproportionately is unfair and it doesn't support competitiveness.
"We need the whole industry to get behind this campaign. We need to show the government it is vital for our economy, for its employees and for consumers - who are voters."