Lambrini sponsors Liverpool Fashion Week

23 September, 2013

Lambrini is to sponsor Liverpool Fashion Week, which takes place on October 14-19 at Liverpool’s Royal Liver Building.

The Halewood International-owned drink will create a pop-up beauty boutique which will double as a lounge bar where celebrities, fashionistas and event visitors can sample Lambrini Original and fruit flavours before, during and after fashion shows.

Brand manager Lorna Tweed said: “The Fashion Week is the perfect association for the brand, as it ties in with what Lambrini drinkers enjoy most – fashion and celebrities. 

“Lambrini Liverpool Fashion Week allows Halewood International to support one of the key social events in the city, and in the region, this year as well as driving product trial.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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