Crime prevention minister Jeremy Browne said the government favoured conditions on training and criminal record checks in premises licences where local circumstances made them necessary.
The Home Office says the removal of such demands from “well-run businesses” would save the licensed industry £10 million a year.
Current rules require all alcohol sales to be authorised by a qualified personal licence holder in addition to the place of sale having a premises licence.
Browne said feedback from police forces, local government and the licensed trade suggested the system “may not always be the most targeted and proportionate way to ensure alcohol is sold responsibly”.
He added: “All premises must comply with the system regardless. The consultation proposes enabling targeted, local alternatives to personal licences through locally-applied conditions to personal licences.”
The proposal was welcomed by Association of Convenience Stores.
Chief executive James Lowman said: “Removing administrative burdens on retailers selling alcohol is an important and welcome step, and we will be work- ing closely with the Home Office.”