In 2012, 5% of the 14,000 international visitors it attracted were Brits, meaning the number of UK buyers rose 196% in between 2012 and 2013.
Executive director Michael Degen told OLN that he believes the diversity Prowein offers could see it attract even more British buyers in 2014.
He said: “We have the best offering on the exhibitor side – there’s no other trade show with such variety. Every wine-producing country is represented and none dominates, not even Germany, or France or Italy.”
Degen confirmed that the 2014 event is completely sold out, and that the trade should expect big changes in 2015.
He said: “2014 will have the same layout and floor plan, but for 2015 will we change all the halls completely and go into the other area where we can provide the industry with about 25% more space.”
Degen expects the English Wine Producers to return in 2014, and said Canada will have its first joint stand.