Smirnoff launches hypnotic TV ad

11 September, 2013

Diageo has launched a new TV ad as part of a £4.5 million campaign to push Smirnoff's new signature serve, Smirnoff Apple Bite.

The ad runs throughout September and features snakes emerging from a bartender’s sleeves to create the serve, which is made up of Smirnoff, apple juice and lemonade.

A drinker looks on hypnotised as the bar slowly descends into chaos with manic dancing and thumping music.

The ad features Smirnoff Red but it will be relaunched on October 7 to feature the new variant Smirnoff Gold.

The new drink blends Smirnoff No.21 premium vodka with natural cinnamon flavouring and visible flakes of edible 23 carat gold leaf, into the UK market.

The 70cl bottle retails at £21.95. Diageo formerly distributed Goldschlager, a Swiss cinnamon schnapps liqueur with 24 carat gold flakes suspended in a distinctive bottle, in the UK but this is now part of the Global Brands portfolio.

Karen O’Shea, marketing manager for Smirnoff Western Europe at Diageo, said: “Smirnoff is leading the way in innovation within the vodka category and the launch of Smirnoff Gold and the Smirnoff Apple Bite builds on our ‘Drink Inventively’ positioning by inspiring consumers to enjoy Smirnoff in new ways.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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