Jacob's Creek launches lighter Pinot Grigio

05 September, 2013

Pernod Ricard UK has added a Pinot Grigio to Jacob’s Creek’s lower-alcohol Cool Harvest range. 

The 10.3% abv wine is to retail for £8.65 and joins a Sauvignon Blanc and Shiraz Rosé in the Cool Harvest line-up.

Head of marketing Lucy Bearman said the release came in response to consumer demand for light and fresh varietal wines.

“The popularity of Pinot Grigio among consumers is continuing to grow, with the grape variety now sitting as the UK’s second best-selling wine,”  she said. 

“Australia is the greatest contributor to these sales, adding £10 million to the overall value of Pinot Grigio. Not only do consumers enjoy Australian Pinot Grigio, they’re happy to pay extra for it – the varietal has an average selling price more than 15% higher than the market average.”

Pinot Grigio grapes are harvested at night to keep freshness, crispness and vibrancy in the wine.

New Zealand’s Brancott Estate has also announced a lighter-alcohol variant – 9% abv Flight Marlborough Sauvignon Blanc – to be released in October.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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