New look for Ballantine's

04 September, 2013

Pernod Ricard UK has given Ballantine’s Finest a new look in a bid to appeal to modern whisky drinkers.

The revamped bottle and box will be on sale in Tesco, Sainsbury’s and Waitrose from this autumn, rrp £20.49, and are to roll out across the off-trade.

Marketing head Vicky Wood said: “The Ballantine’s Finest bottle has changed very little over the years, but we recognised a need for the look to be updated to offer our customers a stunning bottle that delivers stand-out on shelf. 

“We wanted to ensure that our new design stayed true to our proud heritage and identified with our loyal customers, while also being seen as a contemporary, vibrant brand, and we’re delighted with the final result. We have timed the release of the redesigned bottle, complete with gift box, to help retailers to capitalise on the gifting opportunity this Christmas.”

The brand has also released its seasonal expression Ballantine’s Christmas Reserve, which has aromas of cinnamon, orange, raisin, candy apple and pear and comes in a striking white gift box decorated with snowflakes and gold foil.

Christmas Reserve is available to the off-trade now, rrp £30.

The news came after Pernod Ricard UK announced a “good performance” in its 2012-13 fiscal year, with particular growth in Campo Viejo, Chivas and Jameson and increased wine sales, but a challenging year for Malibu.

Across its international business, Pernod Ricard reported a “solid performance”, with full-year sales up 4% to €8,575 million.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter