The group commissioned consultants Campden BRI to carry out an independent audit of a random sample of 500 alcoholic drinks in supermarkets, convenience stores and off-licences – and the vast majority, 92.3%, were found to be compliant with Portman Group’s code of practice.
Just 39 products – or 7.7% of the sample – were found to have issues that could breach the code. The Portman Group is contacting the companies involved to discuss the findings.
Portman regulatory affairs head Kay Perry said: “This independent audit has confirmed what we know – that the overwhelming majority of alcohol producers package their products responsibly and are compliant with the code.
“It has highlighted some issues with a few products and our compliance team will contact the companies involved and we will give confidential advice to these drinks’ producers, who may alter their packaging or opt for an Independent Complaints Panel decision.”
Individual products and companies will only be named if they become the subject of a formal complaint and subsequent ruling by the ICP.