Barefoot Bubbly Pink Moscato heads to the UK

23 August, 2013

Gallo has unveiled Barefoot Bubbly Pink Moscato as a new addition to its Californian wine portfolio.

Moscato volume sales grew 20% in the US market in the year to May 25 (Nielsen) and Gallo hopes Moscato madness can sweep the UK too by tapping into a growing trend for sweet wines among younger consumers.

Barefoot Wine Marketing Manager Yona Ellis said Barefoot Bubbly Pink Moscato is “guaranteed to attract new customers to the Barefoot brand”.

The new wine will be rolled out across the UK, with an rrp of £9.49.

Gallo will promote the new Barefoot variant with a social media campaign, a neck collar promotion and sampling at more than 500 consumer events. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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