The Whisky Shop expands into Manchester

22 August, 2013

The Whisky Shop is taking on Selfridges and Harvey Nichols by opening its newest outlet in the heart of Manchester’s retail area.

The 600 sq ft store is spread over two floors at 3 Exchange Street, just down the road from its fellow luxury retailers.

Managing director Andrew Torrance said: “These are very exciting times for The Whisky Shop. Manchester has a fantastic retail offering and we’re delighted to be opening our newest store in this vibrant and interesting city.”

Slate and timber floors, glass displays and a glass shop front featuring a copper sign are designed to give the store a “comfortable but luxurious feel”.

The Whisky Shop’s partners Diageo and Brown-Forman will be given “prominent space”, but the store also promises to “provide a dedicated platform for some of the world’s most exclusive whiskies”.

A few steps from the main retail area lies The Whisky Shop Library, which features an array of rare whiskies.

“Our aim is to inform and entertain our customers,” said Torrance. “Whisky is a wonderful and diverse drink that should be enjoyed rather than revered.  We look forward to bringing The Whisky Shop experience to Manchester.”

Paul Simpson, managing director of Visit Manchester, added: “The Whisky Shop’s decision to open a store in Manchester is a testament to both its retail and its food and drink offering. We are certain the brand will experience great success in the already thriving area in and around Exchange Street.”

The Whisky Shop’s flagship store in London’s Piccadilly, opened in November 2012, beat Burberry’s new global flagship store and the bespoke Christian Louboutin boutique in Selfridges to win the 2013 National Association of Design Partnership Award for Retail. The firm said its “commitment to design excellence is set to continue in its now has 22 stores nationwide. 

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