Naked Wines receives £6.4 million investment

22 August, 2013

Norwich-based retailer Naked Wines has secured a £6.4 million from German wine seller WIV Wein International to fund a further push into US and Australian markets.

This is the third round of investments from the German firm, which has already invested £9 million in he online wine retailer set up by Rowan Gormley in 2008.

Naked Wines now supplies around 10 million bottles of wine to 150,000 customers, and a third of them are in the US and Australia.

Customers are called “angels”, who invest £20 per month in winemakers and in return receive discounts and access to any wine produced.

With the increased investment Gormley believes the number of angels will soon rise to 250,000.

 In 2012 Naked Wines turned its first profit – of £1 million – and it said revenues have since increased 57% year-on-year. 




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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