Croatia set for UK market push

20 August, 2013

Croatia is set for a push into the UK wine market after joining the EU this summer and starting to enjoy more relaxed trading conditions, according to Vina Croatia.

The generic body will showcase more than 150 wines spanning key regions Istria, Slavonia and Danube, the Croatian Uplands and Dalmatia at its fourth UK tasting at London’s Westbury Hotel on October 17.

It will feature indigenous and international varieties from around 30 of Croatia’s leading producers, including several making their UK debut.

Vina Croatia said the nation has seen steady growth since its first tasting in 2010, with listings at retailers including Lea & Sandeman and Marks & Spencer and with distributors like Bancroft and Hallgarten Druitt.

Marketing manager Elvira Belović said: “2013 is an important year for Croatian wine.  Our EU membership marks the start of a real commitment to the UK – our key export market – and we are looking to develop our sales here by investing in a sustained generic presence beyond the tasting.”

During the tasting Vina Croatia will host a masterclass on Plavac Mali, one of Croatia’s signature red varieties, which is key to the Dalmatia region. 

The Vina Croatia Tasting will take place at The Westbury Hotel, Bond Street, London W1S 2YF, on Thursday, October 17, from 10am to 5.30pm. 

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