Oddbins redesign begins

16 August, 2013

The first revamp of Oddbins stores in 17 years is underway with a new fascia starting to appear across the estate and a new-look website.

The chainís London Bridge site is the first to get the new treatment which will also see a range of changes to in-store merchandising and POS material.

OLN revealed details of the plans in May and this week managing director Ayo Akintola said the programme of refits would be completed by the end of

the month. The company has also relaunched its transactional website to reflect the new logo and make it easier to navigate.

The changes follow Akintolaís pledge to make the business, which operates 35 stores, profitable by 2015.

He said investing in store refits was crucial to achieving his target of getting the business out of the red after it reported a pre-tax loss of £1.1 million in the 10 months to January 31, 2012.

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