Tesco overhauls mobile wine site

12 August, 2013

Tesco has revamped its Wine by the Case mobile site after discovering that a quarter of its online wine sales now comes from shoppers using their mobile phones.

The retailer has responded to the findings by introducing a fresh look, grid views for easier scanning, larger images and a new structure to the product pages.

Shoppers can now also see feedback from fellow consumers on each wine.

Web development manager Lauren Penticost said:  “The refresh was designed to improve the overall look and feel of Wine by the Case and the customer experience. 

“We will be monitoring the site closely over the coming weeks to understand what our customers think about the changes so that we can continue to improve.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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